Privacy Policy
Last updated: July 11, 2025
1. Information We Collect
We collect information you provide directly to us, including:
- Account information: name, email address, phone number, and password when you register.
- Waitlist information: name, email address, and optional note when you join our waitlist.
- Profile information: any updates you make to your account settings.
- Communications: messages or inquiries you send us via email or contact forms.
We also automatically collect certain technical information when you visit, including IP address, browser type, pages visited, and referring URLs, via standard server logs.
2. How We Use Your Information
We use collected information to:
- Create and manage your account and authenticate you.
- Send you transactional emails (verification codes, account changes).
- Send waitlist confirmation and launch-related updates, if you joined our waitlist.
- Send newsletters or marketing updates, only if you explicitly opted in.
- Improve, monitor, and maintain the security of our platform.
- Comply with legal obligations.
3. Email Communications
When you join our waitlist or create an account, we will send you a confirmation email. If you opted into our newsletter, we may send you periodic updates about the platform's development and launch. You can opt out of marketing emails at any time by clicking the unsubscribe link in the email or updating your preferences in your account settings.
We use Resend (resend.com) as our email delivery provider. Your email address is shared with Resend solely for the purpose of delivering emails on our behalf.
4. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
- Service providers: trusted third parties who assist us in operating our platform (e.g., email delivery via Resend, database hosting), bound by confidentiality obligations.
- Legal requirements: if required to do so by law or in response to valid requests by public authorities.
- Business transfers: in connection with a merger, acquisition, or sale of assets, with notice to you.
- Protection of rights: to protect the rights, property, or safety of B&A, our users, or the public.
5. Data Retention
We retain your personal information for as long as your account is active, or as long as needed to provide you services, comply with legal obligations, resolve disputes, and enforce our agreements. Waitlist entries are retained until the platform launches or you request removal.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Passwords are hashed using bcrypt. Authentication uses signed JWT tokens with expiry. All data in transit is encrypted via HTTPS/TLS.
No method of transmission over the internet is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
7. Your Rights and Choices
Depending on your location, you may have the following rights:
- Access: request a copy of the personal data we hold about you.
- Correction: update or correct inaccurate information via your account settings.
- Deletion: request deletion of your personal data, subject to legal retention requirements.
- Opt-out: unsubscribe from marketing communications at any time.
- Portability: request your data in a portable format.
To exercise these rights, contact us at support@brandsandadvertising.com.
8. Cookies and Tracking
Our platform uses essential session storage and local browser storage for authentication tokens. We do not currently use third-party advertising cookies or tracking pixels. Standard server access logs are maintained for security and operational purposes.
9. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
10. Children's Privacy
Our platform is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page with an updated effective date. Your continued use of the platform after changes are posted constitutes your acceptance of the updated policy.
12. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
Worldwide Brands & Advertising LLC
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